Executive producer Moses Znaimer reveals Rumours: a sexy new television series set to air on CBC, this fall 2006

TORONTO: August 14, 2006

CBC Television has announced it will air Rumours, a new comedy produced by MZTV and Sphere Media, with executive producers Moses Znaimer and Jocelyn Deschênes. The show premieres Monday October 9th, 2006 at 9:00PM with back-to-back episodes.

Rumours offers a modern look at high-urban living through the eyes of the staff at a Toronto-based women’s gossip and lifestyle magazine. Wickedly funny, the show explores sex, love, friendship, family and business, and the amusing way the lines between these things blur, fall apart and get smashed to pieces.

“I was attracted to it from the first moment,” said executive producer Moses Znaimer. “I liked its high urban drive. I felt like the issues and the personalities that were dealt with could find their replication in any big city in the world, regardless of language or culture.”

When ambitious but neurotic Sarah Barnaby (Amy Price-Francis) and “intellectual caveman” Ben Devlin (David Haydn-Jones) are thrown together as co-editors of a women’s magazine named Rumours, sparks fly with equal parts of repulsion and attraction.

While the pair attempts to bring integrity, improved ratings and sales to the struggling magazine, they receive little help from the Rumours’ self-involved staff, who are more interested in their own personal drama.

Rumours also stars Jennifer Dale as Michelle, the magazine’s beautiful but ruthless publisher who is responsible for forcing Ben and Sarah together; and Sadie LeBlanc as Helen, Sarah’s straight-shooting, free-spirited best friend who can’t seem to find Mr. Right, despite auditioning half the men in Toronto for the part.

Rumours is based on the Radio-Canada series Rumeurs, which is a huge hit in Quebec, launching its fifth season this fall. Rumeurs regularly draws more than one million viewers in Quebec, and has won dozens of awards since its premiere.

RUMOURS is written by Isabelle Langlois and directed by Eric Tessier. It is an MZTV/Sphere Media production in association with CBC Television.

-30-

Available for interviews, Moses Znaimer, Jocelyn Deschenes, Rumours cast

Episode screeners available upon request

For images, please visit www.cbc.ca/imagegallery

For media inquiries or to schedule a set tour please contact:

Kevin Pennant
kp@pennantmediagroup.com