If you're like most women, taking the time to purchase lingerie with a lasting appeal of over an hour can be somewhat of a challenge. But when your search is for quality and experience the pickings become even slimmer. Rest assured, hope is not lost, as Toronto's Premier Jour Fine Lingerie promises just this with a new boutique located at 431 Rogers Rd.

"My goal is to bring the same high quality service our customers were experiencing at our past location," said Alicia Vianga, owner of Premier Jour Fine Lingerie. "I want my clients to keep coming back."

The new boutique prides itself on catering to both men and women in an intimate setting, giving each customer the individual attention they require in choosing the right style and fit of lingerie that is both stylish and elegant. With private fittings included, Premier Jour Fine Lingerie now offers fine quality undergarments for full figured women.

Premier Jour, which opened last year, features collections of fine French lingerie, intimate apparel and nightwear from prominent European designers such as Abuade, Empreinte, Fantasie, Freya and Hollywood's latest favourite Spoylt. Premier Jour also offers a wide assortment of bath and body products, gift bags and special events.

Some of the latest events that Premier Jour is currently offering include holding your own "Girls Night Out" party and the newly offered bridal registration, where brides can receive their "must have" gifts and a private fitting with a trained stylist.

Premier Jour, Fine Lingerie is located at 431 Rogers Rd. For further information on Premier Jour Lingerie or to make an appointment, please call 416-560-3835 or visit their website at www.premierjourpj.com.

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Available for interviews, Alicia Vianga