The national TV ad is Peace's latest marketing initiative. It follows an ongoing partnership with MySpace, targeting club promoters across Canada, and a 2007 partnership with Nike Canada on XXV, a Limited Edition book celebrating the 25th Anniversary of the Air Force 1 sneaker.

Launched in 1992 by publisher Harris Rosen, Peace grew from a basement operation to one of the longest running independent lifestyle publications in the country.

Debuting in 2000 as Canada's only national glossy urban culture magazine, Peace's formative years were filled with more exclusives and sneak peeks than most magazines score in a lifetime. From a rate-the-rappers session with Notorious B.I.G. to its who's-who coverage of the top electronic music producers and DJs, Peace lived through the Golden Age of Hip Hop and Rave Culture to break the beats that defined a generation.

To survive the music industry's decline, Peace re-branded itself as a lifestyle magazine in 2004. By shifting its focus to fashion, sports, film, art, design, shopping, technology and music, it drew in strong national and apparel-related advertising support from clients such as Nike, adidas, Coty, Tiger Beer, iSkin, Sony, Columbia Tri-Star, Sean John, Heineken, Molson, Paramount, Rocawear and others.

Published quarterly, Peace is distributed in over 500 locations across Canada at Chapters Indigo, Future Shop, Athletes World, Roots, Arlies, Boathouse; through boutiques, bars, clubs, salons and restaurants in Toronto, Montreal and Vancouver; and online at www.peacemagazine.com.

Peace is editorially outspoken, visually stunning and packed with original and exclusive articles, interviews and photography. With contributors based in Canada, the U.S., Europe, Asia and on the road, its recipe for new and emerging global trends and talents speaks to underground and pop-culture junkies who live - and buy - Street Style.

Street Style consumers are fiends for heritage brands, fresh sneakers, obscurity and exclusivity, new twists on luxury, and style standards treated to only the best in Custom, Limited Edition and Artist Series remixes. And with streetwear named as the most influential consumer trend of 2008 and beyond by www.trendwatching.com and www.labelnetworks.com, Peace is once again poised to break the next wave in style and popular culture to Canadians.

Each issue of Peace curates Street Style's latest looks, trends, collectors and designers. Along with product alerts on new sneakers, outerwear, purses, accessories, Starter jackets and the latest tech and gaming toys, the coming Holiday issue features profiles on streetwear designers Oligarchy, model Nadia Edwards, Toronto Raptor T.J. Ford, MuchMusic host Matte Babel, R&B sensation Kim Davis, New York Giant and current NFL sack-leader Osi Umenyiora, artist Todd de Koker and hot musical numbers with Wyclef Jean, Ghislain Poirier, Diplo, Cobra Starship and Against Me! On the cover are Lance Mountain, Todd Jordan and Omar Salazar from Nike SB's pro skateboarding team discussing their look, their sport and the release of the game-changing film, Nothing But the Truth.

Over the past 15 years, Peace Magazine has sat through eulogies for the death of print, seen bouquets tossed on the graves of National Magazine Award winners, forgotten to apply for those federal magazine grants, and survived to carve out a publishing niche as Canada's Street Style Magazine.

Should you want to learn more about Peace, the trials and tribulations of its independent success or the Street Style market, publisher Harris Rosen and editor Morgan Gerard are available for interviews.

-30-

Available for interviews,
Harris Rosen, Publisher
Morgan Gerard, Editor-in-Chief