Canada's Street Style Magazine Celebrates 15 Years of Publishing

TORONTO: October 17, 2007

Peace, Canada's Street Style magazine, grew from a basement operation to one of the longest running independent lifestyle publications in the country.

Launched in 1992 by publisher Harris Rosen as a 16-page newsprint music fanzine and debuting as Canada's only national, glossy urban culture magazine with Morgan Gerard as editor in 2000, Peace's formative years were filled with more exclusives and sneak peeks than most magazines score in a lifetime. From a rate-the-rappers session with Notorious B.I.G. to its who's-who coverage of the top electronic music producers and DJs, Peace lived through the Golden Age of Hip Hop and Rave Culture to break the beats that defined a generation.

To survive the music industry's decline, Peace re-branded itself as a lifestyle magazine in 2004. By shifting its focus to fashion, sports, film, art, design, shopping, technology and music, it drew in strong national and apparel-related advertising support from clients such as Nike, adidas, Coty, Tiger Beer, iSkin, Sony, Columbia Tri-Star, Sean John, Heineken, Molson, Paramount, Rocawear and others.

Published quarterly, Peace is distributed in over 500 locations across Canada at Chapters/Indigo, Future Shop, Athletes World, Roots, Arlies Boathouse; through boutiques, bars, clubs, salons and restaurants in Toronto, Montreal and Vancouver; and online at www.peacemagazine.com.

Peace is editorially outspoken, visually stunning and packed with original and exclusive articles, interviews and photography. With contributors based in Canada, the U.S., Europe, Asia and on the road, its recipe for new and emerging global trends and talents speaks to underground and pop-culture junkies who live - and buy - Street Style.

As Ace Russell, Peace's Streetwear Editor, says, "Streetwear is more a mentality than a specific style, cut or type of garment.

 

What makes heads so dope is that we could take a camping fanny-pack and fishing vest, pair it with designer denim and make that a trend on the streets. Being able to flip something from different worlds and make it work - with sneakers - defines what streetwear is."

Recognized as the Street Style leader in Canadian publishing, Peace's unprecedented 2007 partnership with Nike Canada produced XXV, a Limited Edition book celebrating the 25th Anniversary of the Air Force 1 sneaker. And with streetwear named as the most influential consumer trend of 2008 and beyond by www.trendwatching.com and www.labelnetworks.com, Peace is once again poised to break the next wave in style and popular culture to Canadians.

Each issue of Peace - including The Annual Sneaker Edition in March - curates Street Style's latest looks, trends, collectors and designers. The current issue (#88, Fall 2007), featuring an exclusive interview and cover shoot with Russian tennis pro Elena Dementieva, presents sneak peaks for winter and spring '08 from streetwear designers CYC, Reigning Champ, The Story, Top Shelf MF, Todd Smith, Fresh Jive, Ransom, The Reason and Steve Aoki.

Over the past 15 years, Peace Magazine has sat through eulogies for the death of print, seen bouquets tossed on the graves of National Magazine Award winners, forgotten to apply for those federal magazine grants, and survived to carve out a publishing niche as Canada's Street Style Magazine.

Should you want to learn more about Peace, the trials and tribulations of its independent success or the Street Style market, publisher Harris Rosen, editor Morgan Gerard and streetwear editor Ace Russell are available for interviews.

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Available for interviews,
Publisher Harris Rosen
Editor-In-Chief Morgan Gerard and
Streetwear Editor Ace Russell.

 
 

For media inquiries, please contact:

Kevin Pennant
kp@pennantmediagroup.com

T 416.596.2978
F 416.596.7801


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