Peace, Canada's Street Style magazine, grew from a basement operation to one of the longest running independent lifestyle publications in the country.
Launched in 1992 by publisher Harris Rosen as a 16-page newsprint music fanzine and debuting as Canada's only national, glossy urban culture magazine with Morgan Gerard as editor in 2000, Peace's formative years were filled with more exclusives and sneak peeks than most magazines score in a lifetime. From a rate-the-rappers session with Notorious B.I.G. to its who's-who coverage of the top electronic music producers and DJs, Peace lived through the Golden Age of Hip Hop and Rave Culture to break the beats that defined a generation.
To survive the music industry's decline, Peace re-branded itself as a lifestyle magazine in 2004. By shifting its focus to fashion, sports, film, art, design, shopping, technology and music, it drew in strong national and apparel-related advertising support from clients such as Nike, adidas, Coty, Tiger Beer, iSkin, Sony, Columbia Tri-Star, Sean John, Heineken, Molson, Paramount, Rocawear and others.
Published quarterly, Peace is distributed in over 500 locations across Canada at Chapters/Indigo, Future Shop, Athletes World, Roots, Arlies Boathouse; through boutiques, bars, clubs, salons and restaurants in Toronto, Montreal and Vancouver; and online at www.peacemagazine.com.
Peace is editorially outspoken, visually stunning and packed with original and exclusive articles, interviews and photography. With contributors based in Canada, the U.S., Europe, Asia and on the road, its recipe for new and emerging global trends and talents speaks to underground and pop-culture junkies who live - and buy - Street Style.
As Ace Russell, Peace's Streetwear Editor, says, "Streetwear is more a mentality than a specific style, cut or type of garment.