As the annual Fashion Targets Breast Cancer (FTBC) campaign nears, lingerie line Fit Fully Yours (FFY), by distributor LSC Garment, is proud to announce their partnership with Rethink Breast Cancer. The Canadian charity, which launched in 2001, aims to help young people who are concerned about and affected by breast cancer through innovative breast cancer education, research and support programs.

"We are pleased to partner with Rethink Breast Cancer and support their initiatives with breast cancer education and research," said Harvey Ng, president of LSC Garment. "FFY prides itself on its fit, quality and support, a relationship with Rethink is a natural union."

The high quality lingerie line, whose signature Smooth Basics bras have already been generating buzz with women across the GTA, will be showcasing some of their collection at the FTBC launch party in May. FFY will continue to support the innovative charity throughout 2007.

Last fall, Fit Fully Yours unveiled its Smooth Basics collection to the Canadian market. Smooth Basics is a line of smooth cup bras that are properly designed to support the weight of the breast. Currently available in four different styles with matching panties, the bras retail between $35 and $48. The Smooth Basics sizes range from 32A to 40G, and plans are being made to expand the collection.

New this spring, Smooth Basics will add a chocolate brown bra to its already colourful collection, which includes white, black, rose, fawn and caramel colours. For those who prefer something a little different, the bras also come in an opulent jacquard material, available in both Chinese red and black.

Launched in 2001, Rethink Breast Cancer is a bold and innovative charity which helps young people concerned about or affected by breast cancer. Rethink aims to engage and communicate with Canadian men and women by being relevant, innovative and current in everything they do. All money raised by Rethink Breast Cancer goes directly to cutting-edge, peer-reviewed Canadian breast cancer research.

As seen in ELLE Canada, Fit Fully Yours lingerie is distributed to stores across Ontario including Toronto's Her's Lingerie Shoppe, Secrets From Your Sister and Leg Plus. This collection can be found in fine boutiques from Sault Ste. Marie to Ottawa and from Windsor to North Bay.

Rethink Breast Cancer is an innovative charity that reaches out to young people concerned about and affected by breast cancer. By taking a breakthrough approach to all aspects of breast cancer - medical research, support, public awareness and fundraising - Rethink Breast Cancer is expanding support for the cause. Rethink has brought together some of Canada's leading scientists to develop a much needed research program focused on cultivating the talent of new young researchers.

For more information on Fit Fully Yours lingerie please visit their website at www.lscgarment.com

To find out more about Rethink Breast Cancer and The Party please visit www.rethinkbreastcancer.com