Quality lingerie line, Fit Fully Yours, heads to The Party to help raise awareness with Rethink Breast Cancer

TORONTO: June 21, 2007

After announcing its partnership with the innovative Canadian charity Rethink Breast Cancer, high quality lingerie line Fit Fully Yours (FFY) will be front and centre at Rethink's annual June event - appropriately named The Party. This year's event will have a back-to-basics, grassroots feel and be held outdoors in Toronto's Queen and Dufferin area.

As guests arrive at The Party, they'll get an immediate dose of what FFY is all about. Party goers will dance and mingle on a huge lot of land, while clothing lines showcasing FFY bras hang 30 feet above their heads - intertwined beautifully with tiny coloured lights. Attendees will also have the opportunity to complete a ballot for the chance to win a matching FFY bra and panties set.

In addition to this, FFY will be participating in Rethink's online auction. The lingerie line will award the highest bidder with a year's supply of FFY bras from its popular Smooth Basics collection. One winner will walk away with twelve new bras to add to their wardrobe - one for each month of the year.

Manufactured by LSC Garment, Fit Fully Yours unveiled its Smooth Basics collection to the Canadian market in 2004.

Smooth Basics is a line of smooth cup bras that are properly designed to support the weight of the breast. Currently available in four different styles with matching panties, the bras retail between $35 and $48. The Smooth Basics collection ranges in size from 32A to 40G, and plans are being made to expand the collection.

New this year, Smooth Basics has added a chocolate brown bra to its already colourful collection, which includes white, black, rose, fawn and caramel colours. For those who prefer something a little different, the bras also come in an opulent jacquard material, available in both Chinese red and black.

LSC Garment was started by Harvey Ng. With extensive experience in lingerie manufacturing, Ng has factories in Hong Kong, Macau and China, with mass distribution throughout Europe.

 

As seen in ELLE Canada, Fit Fully Yours lingerie is distributed to stores across Ontario including Toronto's Hers Lingerie Shoppe, Secrets From Your Sister and Leg Plus. This collection can be found in fine boutiques from Sault Ste. Marie to Ottawa and from Windsor to North Bay.

Rethink Breast Cancer is an innovative charity that reaches out to young people concerned about and affected by breast cancer. By taking a breakthrough approach to all aspects of breast cancer - medical research, support, public awareness and fundraising - Rethink Breast Cancer is expanding support for the cause. Rethink has brought together some of Canada's leading scientists to develop a much needed research program focused on cultivating the talent of new young researchers.

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Available for interviews,
Harvey Ng, President of LSC Garment

For more information on Fit Fully Yours lingerie please visit their website at www.lscgarment.com

To find out more about Rethink Breast Cancer and The Party please visit www.rethinkbreastcancer.com





   
 

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Kevin Pennant
kp@pennantmediagroup.com

T 416.596.2978
F 416.596.7801


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