Hilary Duff joins with McCall's for a new line of sewing patterns for fashion accessories and crafts

TORONTO: April 3, 2007

Hilary Duff, the internationally renowned actress, recording artist, philanthropist and designer, has partnered with The McCall Pattern Company for a new line of fashion sewing crafts and patterns from the stuff by hilary duff 'tween label. The new line will allow home sewers the opportunity to create Hilary's spring fashion designs. The line is expected to hit Canadian stores March 31, 2007.

"Joining with Hilary Duff allows McCall's to bring her individual spirit and effortless style to sewers here and around the world," said McCall's Vice President, Gail Hamilton. "Hilary delivers fashion straight from the heart."

Hilary, in collaboration with her creative director Geoffry Gertz, has provided design direction for the new line of stuff by hilary duff fashion sewing patterns for girls sizes 3-16. McCall's will distribute the patterns under the stuff by hilary duff label which will be available at Walmart, Fabricland and other Canadian fabric retail outlets, in McCall's Sewing Today magazine and on the web at www.mccallpattern.com. With future plans to expand its product offering under the Hilary brand, McCall's will include sewing patterns for accessories, crafts and fashions in the Miss size range.

"My new line of home sew fashion crafts from the stuff by hilary duff label gives home sewers the opportunity to create a wardrobe of my designs which are uniquely theirs," said Hilary.

The initial stuff by hilary duff product offering from McCall's includes a collection of four McCall's patterns for Spring 2007 in hooded jackets, tops, denim skirts, capri pants and shorts. This offering can be interpreted by the home sewer in this season's favorite fabrics of denim, seersucker, knits, prints and chino and can be embellished and personalized with lace, eyelets, rhinestones, glitter, sequins and other details Hilary has used in her designs.

About McCall's:
New York-based McCall Pattern Company offers patterns for home sewers under the McCall's, Butterick and Vogue Patterns brands. A market leader, McCall's supplies patterns to retailers nationwide and on the web for trendsetting designs to take sewing into the 21st century.

 

About Hilary Duff:
Hilary Duff is an internationally celebrated multi-platinum, chart-topping recording artist, headlining concert performer, actress, designer, philanthropist and business woman. Hilary launches her next world concert tour this summer, with multi-city appearances in the U.S., Canada and points abroad. Hilary's latest CD Dignity releases April 3 and her latest music video With Love is quickly making waves on MuchMusic, and was the most-added single on national Top 40 radio.

As a fashion designer, Hilary is actively involved with her design team in leading the design process to expand her fashion, beauty and home products business globally, including her 'tween fashion label stuff by hilary duff exclusively available at Hbc's Zellers, among a dozen other retailers abroad in the U.S., the U.K., France, Belgium, and continuously expanding markets.

Hilary's teen designer label hilary duff kicked off with the launch of Hilary's fragrance line With Love...Hilary Duff which Hilary designed and created for Elizabeth Arden, now in department and specialty stores everywhere, and soon at mid-tier and mass market retailers.

For more information on Hilary Duff, please visit her website at www.hilaryduff.com.

For more information on stuff by hilary duff or the upcoming in-store fall fashion show screening: www.hilaryduff.com

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Kevin Pennant
kp@pennantmediagroup.com

T 416.596.2978
F 416.596.7801


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