Juno award-winning rapper Choclair set to launch Canada-wide urban energy drink, 'Skyline'

TORONTO: September 28, 2006

Canadian hip hop artist Choclair is set to release Skyline, his own energy drink geared to satisfy today's active consumer. Skyline is a premium energy drink that is designed to have a high end, urban flavour to it. The product is scheduled to release next month throughout Ontario with national distribution to rollout by the end of 2006.

Skyline was created by the newly formed beverage corporation Sky High Beverages Inc., which is comprised of Choclair, William Wooten, Clark Wolfsburger, and Ben Plater-Zyberk. Sky High Beverages Inc. have partnered with the creators of rap artist Nelly's energy drink 'Pimp Juice' to assist with production.

Possessing a tropical berry flavor, Skyline's unique colour gives it a smooth neon-red glow which adds an appealing visual look to the healthy beverage. The lightly-carbonated premium beverage offers a great tasting alternative choice for those looking for a needed source of energy. The 8oz (250ml) can provides 100% of the body's daily needed vitamin C, B6, B12, Riboflavin and Pantothenate.

The can itself, which features the Toronto skyline, was designed specifically to celebrate Choclair's upbringing in the GTA. The can's background; however, will vary from market to market reflecting the individual city/province where it is being distributed.

The launch of Skyline coincides with Choclair's upcoming release of his fifth album Flagship, featuring the debut single, Weekend, with breakout artist Karl Wolf. Alongside this, Choclair is also working with his newly formed label, Suave Dawg Entertainment Inc., and charity campaign Love the People, Love the Music

 

Five other independently owned records from Choclair were featured around the globe on prestigious hip hop compilations.He expanded his team and joined forces with Virgin Music in 1998, after having releasing 11 records, achieving a Gold Record with the Rascalz on Canada's hip hop anthem, Northern Touch with the hit single Ice Cold, receiving two Juno awards and a Much Music Award.

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Available for interviews, Choclair

For more information on Suave Dawg Entertainment:

www.suavedawg.com

Glen Prendergast
Suave Dawg Entertainment Inc.
5200 Dixie Rd., Suite 109
Mississauga, ON
L4W 1E4

 

   
 

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Kevin Pennant
kp@pennantmediagroup.com

T 416.596.2978
F 416.596.7801


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