On this rare occasion, Choclair performs with pianist Karl Wolf, drummer Liam Killeen, guitarist Kyle Riabko, and other Canadian talent at the launch party for the music video, titled Song For Africa. Hosted by the Song for Africa organization, the event takes place at the Drake Hotel, on Monday, August 14, 2006 from 8:30pm to 9pm. Doors open at 7:30pm. (1150 Queen St. W.) All funds go to building a mobile clinic in Kenya.

The video premiered at the opening of the 16th Annual International AIDS Conference in Toronto, yesterday - August 13th, 2006.

Over the past several years, some key industry players involved in the Canadian music industry have recognized that the AIDS pandemic in Africa has become a worldwide call for concern. Choclair has responded by joining in the creation of a benefit single, written and performed by a host of Canadian musicians, and produced by Darcy “Wu” Ataman and Luke McMaster. The song is currently playing at radio stations from coast to coast.

At the launch event, guests have the opportunity to see the Song For Africa music video. Choclair and Song For Africa producer/CEO Darcy “Wu” Ataman, among others, will speak about the importance of educating our youth on the AIDS pandemic, teaching them to become leaders of the future who can help to resolve this travesty in Africa and around the world. Choclair then kicks off the artists jam.

Song For Africa helps to increase primary healthcare capacity for indigenous communities in the Maasai Mara Region of Kenya.

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The proposed mobile health clinic will promote preventative healthcare for Maasai families, particularly for women and children, who are the most vulnerable segment of the population.

Choclair just released his first album single, Weekend, which immediately made heavy rotation on FLOW and numerous other radio stations across Canada and the USA. His album, Flagship, will be available in stores in Canada and the USA by September 26, 2006.

Choclair appeared live on Canada AM, with Damhnait Doyle, this morning - Monday, August 14, 2006 at 8:50am. Viewers can catch him on Much Music, this afternoon at 3:30 pm.

His first release, Twenty-One Years, was released in December of 1995 on his independently owned record label, Kneedeep Records. He was quickly embraced worldwide, establishing him as a standout rapper in the burgeoning Canadian hip hop scene.

Five other independently owned records from Choclair were featured around the globe on prestigious hip hop compilations. He expanded his team and joined forces with Virgin Music in 1998, after having releasing 11 records, achieving a Gold Record with the Rascalz on Canada’s hip hop anthem, “Northern Touch”, receiving two Juno awards and a Much Music Award.