Canadian Humanitarian Organization JAMOP (Just a Minute of Peace) is set to launch their global peace campaign which aims to unite the world and empower people to stand up for peace and human rights. The campaign will begin with a local and internationally linked concert, taking place at Steam Whistle Brewery's, The Roundhouse, this Tuesday, January 23, 2007 at 7pm.

The downtown concert will join with other countries on January 23rd including Jamaica and Colombia with supporting campaigns in England, India, Israel, Italy and the United States. Concerts can be viewed on My Space and YouTube. Toronto will feature performances by highly recognized artists from each country respectively; including participating host Dan Aykroyd. Launch initiatives will commence with a series of public awareness displays that include airplane signage during rush hour and citywide sticker displays all this week. There will be continuous worldwide events leading up to the 07/07/07 worldwide concert.

Participating in the Canadian concert will be Colombian artist Ilona, Indian artist Bikram Ghosh, Israeli artist David Broza, Jamaican artist Tony Rebel, Jordan artist Hani Naser, Palestinian artists Genero and Canadian band High Holy Days, among others. Similar concerts will take place at venues in each participating country.

The campaign, designed to create awareness for the 07/07/07 epic 24-hour worldwide concert uniting countries in a World Peace Movement, which will be the "Olympics" of music for peace and human rights and will inaugurate an internationally celebrated minute of peace taking place at 11:11. The movement has already been supported and praised by a number of World leaders, artists, Nobel laureates, and spiritual leaders that include The Dalai Lama and Archbishop Desmond Tutu. The January launch will begin the six month quest to bring together more countries, leaders and artists while building awareness of the World Peace Movement set to take place in July.

Each participating country will have representatives standing up for the World Peace Movement. These world leaders, artists and Nobel Laureates will choose a charity where they can help make a difference in the world. JAMOP will provide a variety of limited edition collectible memorabilia that will include jewelry, clothing and accessories that will bear the JAMOP logo of peace in each participating country's national colour.

Supporting retailer Roots Canada will begin supplying a limited edition Roots JAMOP collection that will be exclusively available in Toronto stores commencing January 23, 2007. Anyone who brings a JAMOP sticker to any Roots location will receive 10% off all JAMOP merchandise, as well as a free JAMOP button.

Funds raised in this campaign will be donated on behalf of JAMOP in the artist/representative's name to their chosen charity, where the organization will oversee utilization of these funds to ensure 100% of the net proceeds donated reach the people with actual goods and services, making a noticeable difference in humanity.

More concerts in more countries will continue to build Just a Minute of Peace.

More information on JAMOP and concerts taking place can be found on their website at www.jamop.com.

Wars that you have not started have killed over 28 million people since 1980.